Dental Postcards & Direct Mail Marketing for Canadian Practices
Custom Postcards That Deliver Results
Reaching new patients doesn’t have to mean relying solely on digital channels. In Canada, where trust and local presence matter, direct mail postcards remain a highly effective marketing tool. Gargle’s dental postcard service combines strategic design, targeted mailing, and clear tracking to help your practice attract new patients in your local community.
Why Use Dental Postcards in Canada?
In an age of digital saturation, printed mail still holds strong. A 2023 Canada Post study revealed that 74% of Canadians read or scan their mail daily, and 39% have visited a website after receiving direct mail. For dental practices, this means an opportunity to land directly in the homes of families who may be actively seeking oral health care.
Canada Post’s Neighbourhood Mail service ensures efficient, timely delivery to target households, including new move-ins and families with growing healthcare needs. Gargle enhances this service with smart targeting and analytics to improve the return on investment.
Our Approach to Dental Direct Mail
Strategic Design and Messaging
- Include clear, compelling calls-to-action
- Ensure compliance with Canada Post postcard guidelines (e.g., sizing: 6 "x11", full colour, no envelope required)
Targeted Mailing with Heat Mapping
- Target new residents, young families, or lapsed dental patients
- Schedule delivery for optimal visibility based on your local mail flow
This ensures your postcards reach the right people on the right day of the week.
Fully Managed Campaigns
- Design and printing
- Neighbourhood selection and mailing routes
- Canada Post submission and delivery coordination
- Call tracking and campaign performance analysis
You stay focused on patients. We take care of the rest.
how direct mailers help grow your practice?
is the average ROI
with UpSwell
million+ mailers sent. We just know mailers.
What Makes Our Postcards Effective?
- Large Format Visibility: At 6 “x11”, our cards stand out in any mailbox.
- Full-Colour Print: Vivid, attractive visuals catch attention quickly.
- Custom Content: Every campaign is unique to your services, goals, and seasonal offers.
- Smart Timing: We plan mail-outs around optimal delivery windows.
Trusted by Canadian Dental Practices
With over a decade of experience and more than 200 million postcards mailed through our partner network, our approach is informed by what works. Our team continually refines campaigns based on data and feedback to ensure maximum effectiveness.
As a Gargle member, you gain access to:
- Lower per-unit printing and mailing costs
- A dedicated strategist who knows the dental industry
- Performance dashboards showing exactly how many calls and patients each campaign drives
Why it Works: Consistent ROI
Studies show that direct mail has a response rate of 5 to 9 times higher than digital marketing alone, particularly when targeting local communities. With integrated call tracking and analytics, you can:
- Measure the number of new patient calls per postcard drop
- Understand which neighbourhoods yield the best results
- Adjust messaging and offers to improve performance over time
Built for Canadian Clinics
We align every campaign with:
- Canada Post delivery timelines and route planning
- Bilingual content (on request for French-speaking regions)
- Regional marketing strategies that respect privacy rules and regional nuances
Let Gargle Handle the Details
You don’t need to become a mail expert. We manage the logistics while you:
- Review and approve your postcard design
- Set your campaign goals with our strategist
- Watch the results roll in through your marketing dashboard
Book a Demo Today to learn how Gargle’s dental postcard services can grow your patient base, enhance your local presence, and deliver measurable results.
Real people. Real results. Lowest Pricing.
We love our clients and it's nice to hear they love us too!
“We have been mailing postcards for years with some success. Gargle analyzed our market and showed us how to target far more accurately for the patients we want. We are getting far better results, not wasting time with the wrong prospects, and leveraging areas we didn’t know held opportunity for us. We have really appreciated how committed Gargle is to getting us the best results from every marketing dollar.”
“I have been a client of Gargle from the very beginning. The services they have put together are a great value. At first it seemed like too good of a deal, but they really do give me all of these services for one monthly membership price. I also like the low cost direct mail I order through them. I love the high tech tracking of each mailer I send, pretty impressive.”
